Hot Topics – 2005

Hot Topics:  2007  ■  2006  ■  2005

 


MEDIA ALERT  -  November 16, 2005

AVIAN FLU: UNIVERSITY OF MARYLAND EXPERTS AVAILABLE

Experts from the University of Maryland’s Robert H. Smith School of Business are available for comment on avian flu. Topics for discussion include:

  • A proliferation of “fear-based” marketing of cures and preventatives (Joydeep Srivastava)

  • Development of a flu surveillance system for early warning of pandemic (Galit Shmueli)

  • The severe economic impact of a worse-case avian flu scenario (Peter Morici)

What the experts are saying:

 

“With the emphasis of all media shifting from ‘if’ it will strike to ‘when’ it will strike, people are fearful and anxious about the imminent threat …, They may not process all the information that is available and may succumb to bogus claims of efficacious protection against the avian flu.”

-Joydeep Srivastava, associate marketing professor.
Dr. Srivastava is an expert in consumer decision making and consumer psychology.
Phone: 301.405.9665. Email: srivasta@rhsmith.umd.edu 

 

“Early warning systems monitor data sources that would contain an early signature of an (avian flu) outbreak. This includes over-the-counter medication sales and complaints of patients when they first reach emergency departments.”

- Galit Shmueli, assistant professor of management science and statistics.
Dr. Shmueli is known for her research contributions to developing bio-surveillance systems.
Phone: 301-405-9679. Email: gshmueli@rhsmith.umd.edu 

 

“Worst case: A severe avian flu pandemic could cause a breakdown in the global economy, setting back globalization and economic integration a decade or more.”

-Peter Morici, business professor and a recognized expert on international economic policy,
 the World Trade Organization, and international commercial agreements.
Mobile phone: 703-618-4338. Email: pmorici@rhsmith.umd.edu 

 

To arrange an interview please contact:
Angela Toda, PR Manager
Robert H. Smith School of Business
Phone: 301-405-8062, Email: atoda@rhsmith.umd.edu

 

HOT TOPICS 2005

Media Alert: Avian Flu