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Hot
Topics – 2005
MEDIA ALERT -
November 16, 2005
AVIAN FLU: UNIVERSITY OF MARYLAND EXPERTS
AVAILABLE
Experts from the University
of Maryland’s Robert H. Smith School of
Business are available for comment on avian
flu. Topics for discussion include:
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A proliferation
of “fear-based” marketing of cures and
preventatives (Joydeep
Srivastava)
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Development
of a flu surveillance system for early
warning of pandemic (Galit
Shmueli)
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The
severe economic impact of a worse-case
avian flu scenario (Peter
Morici)
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What the experts
are saying:
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“With the emphasis
of all media shifting from ‘if’
it will strike to ‘when’ it will
strike, people are fearful and anxious
about the imminent threat …, They
may not process all the information
that is available and may succumb
to bogus claims of efficacious protection
against the avian flu.”
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-Joydeep
Srivastava, associate marketing
professor.
Dr. Srivastava is an expert in consumer
decision making and consumer psychology.
Phone: 301.405.9665. Email:
srivasta@rhsmith.umd.edu
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“Early warning
systems monitor data sources that
would contain an early signature
of an (avian flu) outbreak. This
includes over-the-counter medication
sales and complaints of patients
when they first reach emergency
departments.”
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Galit
Shmueli, assistant professor
of management science and statistics.
Dr. Shmueli is known for her research
contributions to developing bio-surveillance
systems.
Phone: 301-405-9679. Email:
gshmueli@rhsmith.umd.edu
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“Worst case:
A severe avian flu pandemic could
cause a breakdown in the global
economy, setting back globalization
and economic integration a decade
or more.”
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-Peter
Morici, business professor
and a recognized expert on international
economic policy,
the World Trade Organization, and international commercial agreements.
Mobile phone: 703-618-4338. Email:
pmorici@rhsmith.umd.edu
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To arrange an interview
please contact:
Angela Toda, PR Manager
Robert H. Smith School of Business
Phone: 301-405-8062, Email:
atoda@rhsmith.umd.edu
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