Smith School faculty members
and deans are excited to
recommend some of their favorite
business books in a "Top 10
Reading List for Business
Leaders." Links to Amazon.com to
purchase the books are provided,
with all of the referral fees
supporting Smith School
scholarships (click on the image
of the book to go to the
individual listing on Amazon.com).
Long-time best-sellers and new
thought-provokers made the list.
We hope you find Smith's first
Top 10 Reading List useful:
1:
"Rational Exuberance: Silencing
the Enemies of Growth and Why
the Future Is Better Than You
Think" by Michael Mandel,
chief economist at
BusinessWeek. Mandel says
that without exuberant,
technology-driven growth, the
U.S. economy will lack the
firepower to solve its social
problems. Without breakthrough
innovations like the internal
combustion engine or the
Internet, the U.S. economy
simply can't create enough jobs
or wealth to provide for its
citizenry. "The book emphasizes
the strong importance of
technology in economic growth
and also pulls together issues
of economic policy and
innovation," says Smith School
Dean Howard Frank.
2. "The Financial
Times Guide to Executive
Health," by James Campbell
Quick, Cary L. Cooper, Jonathan
D. Quick, Joanne H. Gavin.
Recommended by Associate Dean
for Executive Education and
Marketing Communications Scott
Koerwer, Executive Health
is a health and lifestyle coach
for the intelligent business
person. "As
the professional arena becomes
more dependent and driven by the
latest technologies all of us
who sell our labor are
challenged by the demands on our
time," says Koerwer. "Finding
balance is almost a foregone
discussion as technology and
globalization ensure access and
require our attention,
respectively in the 24x365 world
we have created. What becomes
critical are the routines
executives develop to maintain
their personal health.
The
Financial Times has
captured many of the discussions
in this book, very well, which
is why this is at the top of my
summer reading list. The age-old
adage applies ... if you have
your health, you have
everything," adds Koerwer.
3. "Trust: The Social Virtues
and The Creation of Prosperity,"
by Francis Fukuyama.
Trust studies the
interconnectedness of economic
life with cultural life. Calling
it a "marvelous and insightful
book," Pat Cleveland, assistant
dean for undergraduate programs,
says it is "crammed with
empirical examples to illustrate
Fukuyama's thesis that
successful economic development
depends upon social capital,
which is developed through
networks of trusting
relationships at all levels.
Trust, as embodied in a myriad
of social relationships between
the family and the state, is
what makes it possible for
long-term, complex and far-flung
enterprises to emerge, grow and
thrive."
4. "Peddling Prosperity," by
Paul Krugman. Krugman traces
how loose economic thinking has
repeatedly led to wrongheaded
government policies. "This is a
very readable book about how
economic ideas have seeped into
the political debate," says
Susan Feinberg, assistant
professor of international
business. "Krugman talks about
how politicians often misuse or
misinterpret basic economic
concepts and there's a fun
section of the book called
How to Lie with Statistics.
Krugman covers a wide range of
topics from monetary to fiscal
policy, to international trade,
budget deficits, and income
distribution," Feinberg adds.
"It's a great read."
5. "Capital Ideas: The
Improbable Origins of Modern
Wall Street," by Peter L.
Bernstein. Bernstein traces
the merging of academic research
with the curbstone techniques of
Wall Street in this book about
the modern financial
marketplace. "Capital Ideas
starts with early descriptions
of stock prices and goes through
portfolio theory and the Captial
Asset Pricing Model (CAPM),"
says Lou Gattis, teaching
professor of finance at Smith.
"It focuses on the big picture
and describes revolutionary
ideas that shaped the current
finance industry. The text is
enjoyable to read and will
compliment any introductory
portfolio management course,"
adds Gattis.
6. "Why Smart Executives
Fail: And What You Can Learn
from Their Mistakes," by Sydney
Finkelstein. A timely topic,
Finkelstein gives a
definitive study of executive
failures--why they happen and
how to prevent them. Today's
business climate is full of
examples of once-hailed
executives crumbling into
disaster. "Often students learn
the right ways to operate, but
might not know what causes
managers to deviate from the
right way," says Haluk Unal,
professor of finance. "This book
is a great source for learning
about the mistakes."
7. Moneyball: The Art of
Winning an Unfair Game by
Michael Lewis. Lewis
examines how in 2002 the Oakland
Athletics achieved a spectacular
winning record while having the
smallest player payroll of any
major league baseball team.
"This book about the general
manager of a baseball team is
really a call for scientific
management," says Roland Rust,
David Bruce Smith Chair in
Marketing. "The Oakland A's
achieved this success by
adopting the revolutionary ideas
of A's general manager Billy
Beane, who uses computerized
statistical analysis to drive
his decision making. By making
all decisions quantitative and
accountable, Beane enables his
organization to compete
effectively, in spite of having
fewer resources to work with,"
says Rust. "This is a fun book
to read for a sports fan, and
also a fun book to read for
someone who wants to make
management more scientific. The
resistance Beane encounters is
not unlike the current
resistance to modern management
by more traditional managers and
executives."
8. "World on Fire: How
Exporting Free Market Democracy
Breeds Ethnic Hatred and Global
Instability," by Amy Chua.
Drawing on examples from around
the world, Chua examines how
free markets do not spread
wealth evenly throughout the
whole of these societies. Sue
White, teaching professor of
finance, recommends this book
because it raises interesting
issues about globalization. "It
looked at the ways American
business is perceived in other
countries and it raised
questions about the problems
that arise when a minority holds
a great deal of economic power,"
says White. "It also pointed out
that while democracy is the
hallmark of the American system,
we did not become a democracy
overnight. The book concludes
that perhaps we should not
expect other countries to become
instant democracies," says
White.
9. "Good to Great: Why Some
Companies Make the Leap... and
Others Don't," by Jim Collins.
Over five years, Collins and
his research team analyzed the
histories of twenty-eight
companies and discovered the key
determinants of greatness and
why some companies make the leap
and others don't.
The
findings of the Good to Great
study may surprise many readers
and shed light on virtually
every area of management
strategy and practice. "Most
books on business success or
failure tend to focus on extreme
cases that deal with either
phenomenal success or utter
failure," says Anil Gupta, Ralph
J. Tyser Professor of Strategy
and Organization. "This book,
like Collins' earlier book,
"Built to Last," stands out
because it focuses on how the
average performing firm can
become a standout," says Gupta.
10. "A Random Walk Down Wall
Street," by Burton G. Malkiel.
In this completely revised
and updated eighth edition of a
staple on the business leader's
bookshelf, Malkiel uses the
dot-com crash as an object
lesson in how not to manage your
portfolio. "The only constant in
the financial world is change,
yet the average investor
continually thinks he is above
average and ahead of the curve"
says Assistant Professor of
Finance Steve Heston. "We have
seen recent scandals in the
mutual fund industry where fund
management participated in
profiteering at the expense of
stakeholders. Yet the real
scandal is that mutual fund
managers do not outperform the
market, while charging
exorbitant fees," says Heston.
"Overconfidence is human nature.
It explains why people think
they are above average at
driving, romance and investing.
But it is very costly in
investing. This book is a
classic book on market
efficiency. It explains why you
can't beat the market, even if
you think you can," he adds.
Do you have feedback on these
recommendations or suggestions
of your own? Send e-mail to
info@rhsmith.umd.edu.