The 8th annual Netcentricity Conference was a day-long exploration of Information Technology-Enabled Transformations. The purpose of the conference was to illustrate how technology is dramatically changing industries, markets and organizations, and to discuss how to bring the transformation theme into management education. Excerpts from the documentary The Transformation Age: Surviving a Technological Revolution with Robert X. Cringely, co-produced by the Smith School and Maryland Public Television were shown.

The keynote speakers included Fred Ehrlich, former head of Sony Digital, Eric Eggleton, Senior Vice President and Chief Content Officer, Maryland Public Television, and Professor Ann Majchrzak of the University of Southern California.

Additional conference speakers included Mark Warren, Business Process Manager in sales and marketing at Foundation Coal Corporation, and Sudhendu Rai, Principal Scientist for the Xerox Research Center.

The conference emphasized the following:

	How information technology is transforming everything around us, from our professional to our personal lives
	How we can weave IT-enabled transformation into our business school curriculum
	How we need to include this new theme to prepare students for careers in the 21st Century
	Why we believe that a transformation theme can motivate both students and faculty in their study of information technology

As a part of registration, participants received a DVD of The Transformation Age.