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Strategic Marketing
for the Digital Economy
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Latest News
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Roland Rust
Named Distinguished
University Professor
2008 |
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Rebecca Ratner
Named Associate Editor of the
Journal of Consumer Research
2008 |
Mary Harms
Rosellina Ferraro
Ryan Shain
Outstanding Collegiate AMA
Chapter Award
2007-2008 |
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Carol Miu
Krowe Award
2008 |
Kathy Boyle
Rosie Ferraro
Natasha Zhang Foutz
Rebecca Hamilton
Rebecca Ratner
Joydeep Srivastava
Michel Wedel
Jie Zhang
Winners
of the Top 15% Award
2006 - 2007 |
Rebecca
Hamilton
Named
MSI Young Scholar
2006 |
Mary
Harms
Roxanne Lefkoff
Philip
Merrill Presidential Scholar
Faculty Mentor Honor
2006 |
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“Strategic marketing for the digital
economy” characterizes the approach of the
marketing faculty at the Smith School of
Business, which has been recognized for
its cutting-edge research on some of the
most compelling business issues in the digital
economy, with special emphasis on service,
high tech and B2B marketing. Smith’s marketing
professors also possess special expertise
in the areas of customer equity, relationship
building in online and offline environments,
consumer behavior, marketing channels, and
pricing of information products. Their scholarship
informs the academic programs offered by
the department. As a result, Smith School
marketing graduates combine a mastery of
the traditional foundations of marketing
with the ability to use data analysis to
drive strategic decision making.
The full-service marketing department
emphasizes the Smith School’s strategic
focus on information technology and world-class
research. The department offers an active
Ph.D. program, plus extensive course offerings
at the MBA and undergraduate levels. The
MBA program in marketing has been named
one of the nation's top 13 programs. Combining
faculty expertise in service with the Smith
School’s focus on information technology,
the Marketing Department has carved a unique
niche as a world leader department
in customer equity management and e-service.
Supporting the department’s customer focus,
the department sponsors the
Center for Excellence
in Service, the annual
AMA Frontiers in Services Conference,
the
Journal of Service Research, and
the first MBA course in e-service.
In addition the editorship of the
Journal of Marketing currently is
held by a member of the department. Maryland’s
world-class faculty has received many important
research honors and awards, some of which
are listed below.
Recent Department
Awards and Honors
►Roland Rust was named a
Distinguished University Professor.
He is the only Smith School professor
ever to achieve that recognition at the
University of Maryland.
►P.K.
Kannan and his co-authors, Barbara
Kline Pope and Sanjay Jain, won the
INFORMS Society for Marketing Science
Practice Prize for their work "Pricing
Digital Products: A Model and
Application for National Academy
Press.".
►Roland
Rust won the Best Article Award from
the Journal of Service Research
for his article, "The Path to Customer
Centricity" (with Denish Shah, A.
Parasuraman, George Day and Rick
Staelin).
►Jie
Zhang was appointed to the Editorial
Review Board of the Journal of
Marketing.
►Rebecca
Ratner was appointed to the
Editorial Review Board of the Journal
of Marketing Research.
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