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Joined University of Maryland
2004
Wendy Moe
is an Associate Professor of
Marketing at the Robert H. Smith
School of Business at the
University of Maryland. Her
research interests lie in
modeling online consumer
shopping behavior and early
sales forecasting. Some of her
recent work focuses on
developing statistical methods
and models for internet clickstream data. Professor Moe
has also developed several early
forecasting models that can
predict the sales of
entertainment products early in
their lifecycles and, in some
cases, even before the actual
launch of the product. Her
research has appeared in
Marketing Science, Journal of
Marketing Research, Management
Science, Journal of Interactive
Marketing, Journal of Consumer
Psychology, and Journal of
Public Policy and Marketing.
Additionally, Professor Moe has
extensive industry experience.
She previously served as the
research advisor for
Netconversions, an online
marketing research firm (now
part of Atlas DMT) which she
helped establish. She has
consulted for several technology
firms such as Intel and CDNOW in
developing state-of-the-art
statistical models to forecast
sales. Professor Moe's expertise
has also been called upon by
Sean John Clothing in litigation
related to branding. Prior to
her academic career, Professor
Moe has had extensive experience
in the consumer packaged goods
industry working at A.C. Nielsen
on pricing and promotional
response models for clients such
as M&M Mars, Proctor & Gamble,
Kraft General Foods to name just
a few.
Curriculum Vitae►
Selected Publications
Moe, Wendy (2006), "An
Empirical Two-Stage Choice Model
with Decision Rules Applied to
Internet Clickstream Data,"
Journal of Marketing Research,
43 (4), 680-692.
Johnson, Eric J., Wendy W.
Moe, Peter S. Fader, Steven
Bellman, and Jerry Lohse (2004),
"On the Depth and Dynamics of
World Wide Web Shopping
Behavior," Management Science,
50 (3), 299-308 (featured
article).
Moe, Wendy W. and Peter S.
Fader (2004), "Dynamic
Conversion Behavior at
e-Commerce Sites," Management
Science, 50 (3), 326-335.
Moe, Wendy W. and Peter S.
Fader (2002), "Using Advance
Purchase Orders to Forecast New
Product Sales," Marketing
Science, 21(3), 347-364.
Moe, Wendy W. and Peter S.
Fader (2001), "Modeling Hedonic
Portfolio Products: A Joint
Segmentation Analysis of Music
CD Sales," Journal of
Marketing Research, 38(3),
376-385.
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