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Research, Books,
and Honors
Faculty and
Doctoral Student Honors
Roland T. Rust
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Winner of the 2003 Robert D. Buzzell
Best Paper Award, "Return on Marketing:
Using Customer Equity to Focus Marketing
Strategy," Journal of Marketing, 68
(1), 109-127 (2004), co-authored with
Katherine N. Lemon and Valarie A. Zeithaml,
awarded for an earlier version of the
paper, entitled, "Driving Customer Equity:
Linking Customer Lifetime Value to Strategic
Marketing Decisions." Previously known
as the MSI Best Paper Award, the Buzzell
Award is awarded by the Marketing Science
Institute to honor papers that have
made a significant contribution to marketing
practice and thought. It also serves
to signal the kind of writing and research
that is of lasting value to corporate
marketing executives.
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Winner of the 2002 Berry-AMA Book
Prize for the Best Book in Marketing
for his book Driving Customer Equity
co-authored with Valarie A. Zeithaml,
University of North Carolina and Katherine
N. Lemon, Boston College. This award
is given to exceptional marketing books
that have set the standard for excellence
and that were published within the previous
three years.
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Winner, American Marketing Association's
Career Contributions to the Services
Discipline Award, 2002. The award recognizes
the greatest long-term impact on the
development of the services discipline.
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MSI Best Paper Award, 2002.
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Donald R. Lehmann Award, 2001, (co-author
and dissertation chair), awarded by
the American Marketing Association Marketing
Research SIG for the Best Dissertation-Based
Research Article.
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Finalist, Paul E. Green Award for
the JMR Article with the most potential
to contribute significantly to the practice
of marketing research and research in
marketing. The award is chosen by the
Editorial Review Board of JMR.
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American Marketing Association Gilbert
A. Churchill Award, for lifetime achievement
in marketing research, awarded by the
AMA Marketing Research Special Interest
Group, 2000.
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Second Place Winner, 1999 Davidson
Award for the best paper published in
the Journal of Retailing two years previously.
The award is chosen by the Journal of
Retailing Editorial Board.
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Fellow, American Statistical Association,
elected "for significant statistical
contributions in marketing, advertising,
quality management, and psychometrics;
and for service to the profession,"
1997.
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1997 Best Article Award by the American
Marketing Association’s Services Special
Interest Group (SERVSIG), for the best
services article in any journal in the
1997 calendar year.
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Finalist for the John D.C. Little
Award for the best marketing paper in
Management Science or Marketing Science.
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Henry Latané Distinguished Doctoral
Alumnus Award, awarded by the Kenan-Flagler
Business School at the University of
North Carolina at Chapel Hill, 1995.
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Winner, 1995 Alpha Kappa Psi Foundation
Award, for the article in the Journal
of Marketing that was judged by the
Editorial Board to most significantly
advance the practice of marketing.
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Lifetime achievement award for "Outstanding
Contribution to Advertising Research",
awarded by the American Academy of Advertising,
1994.
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Journal of Retailing Award for
"Best Article of 1993"
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Co-Winner, Journal of Advertising
"Best Article of 1993"
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Gabriel Biehal
Janet Wagner
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Finalist, 2003 Excellence in Service
Research Award,
Journal of Service Research
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Reviewer of the Year,
Journal of Consumer Research
in 1991.
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Honorable Mention, Ferber Award,
Association for Consumer Research (ACR),
1983
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Rebecca Hamilton
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Honorable Mention, 2003 Robert Ferber
Award for best dissertation-based
article published in the Journal of
Consumer Research, "Why Do People
Suggest What They Don’t Want? Using
Context Effects to Influence Others’
Choices,"
Journal of Consumer Research,
29 (March), 492-506 (2003).
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Judy K. Frels
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Winner, 2003 Sheth Foundation Best
Paper Award, "Consumer Switching Costs:
A Typology, Antecedents, and Consequences,"
Journal of the Academy of Marketing
Science, Spring (2003), co-authored
with Thomas A. Burnham and Vijay Mahajanand.
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Debora
Viana Thompson
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