Faculty Profile

Dr. Rosellina Ferraro Assistant Professor Ph.D., Fuqua School of Business, Duke University Robert H. Smith School of Business 3309 Van Munching Hall University of Maryland College Park, MD 20742 Phone: (301) 405-9664 Fax: (301) 405-0146 E-mail: rferraro@rhsmith.umd.edu Curriculum Vitae

Joined University of Maryland in 2005.

Professor Ferraro received her Ph.D. in Marketing from the Fuqua School of Business at Duke University in 2005. Her research focuses on consumer behavior, and specifically, the effects of nonconscious social influence on choice and preference and the effects of external threats on consumption behavior. Her work has been published in the Journal of Consumer Research and Journal of Marketing. She has presented research papers at the Association of Consumer Research and the Society for Consumer Psychology conferences. She teaches consumer behavior in the undergraduate and MBA programs and information processing in the PhD program.

Honors and Awards

• Top 15% Teaching Award, Robert H. Smith School of Business, 2007
• General Research Board Summer Award, University of Maryland, Summer 2006

Selected Publications

Inman, J. Jeffrey, Russell S. Winer, and Rosellina Ferraro, "The Interplay between Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making," in press.

Ferraro, Rosellina, James R. Bettman, and Tanya L. Chartrand (2009), “The Power of Strangers: The Effect of Incidental Consumer-Brand Encounters on Brand Choice,” Journal of Consumer Research, forthcoming.

Tanner, Robin J., Rosellina Ferraro, Tanya L. Chartrand, James R. Bettman, and Rick B. van Baaren (2008), “Of Chameleons and Consumption: The Impact of Mimicry on Choices and Preferences,” Journal of Consumer Research, 34 (6), 754-766, 2008. 

Ferraro, Rosellina, Baba Shiv, and James R. Bettman (June 2005), "Let Us Eat and Drink, For Tomorrow We Shall Die: Effects of Mortality Salience and Self-Esteem on Self-Regulation in Consumer Choice," Journal of Consumer Research, 32 (1), 65-75.

Inman, J. Jeffrey, Venkatesh Shankar, and Rosellina Ferraro (2004), "The Roles of Channel-Category Associations and Geodemographics in Channel Patronage," Journal of Marketing, 68 (April), 51-71.