MBA alum and former Dingman Scholar Matt Fleischer put passion into promise to create a successful beer company Zoey Rawlins, founder of Shop DC and former Dingman Scholar, launched her business by following trends in the marketplace Run by students, The Smith Store offers promotional branded apparel, accessories and gifts The Dingman Center supports entrepreneurs throughout the Washington D.C. Metro Area and beyond The Dingman Center is located at the Robert H. Smith School of Business at the University of Maryland

The Dingman Process

Building the Business Model

“The Dingman Process demystifies the entrepreneurial process. It teaches you a different way of looking at the world and how to maximize an opportunity.”
                                                                    —Asher Epstein, Dingman Center Director

Students have the rare opportunity to experience the different stages involved in cultivating a business by following a tried-and-tested business methodology called The Dingman Process. This systematic framework for developing an idea into an actionable business concept involves four key steps:

  • Identify trends in the marketplace and arrive at an idea for a business that is fundamentally sound (Ideation/Trend Analysis).
  • Assess the feasibility of that idea in the marketplace (Assessment).
  • Determine a time- and cost-efficient way to launch the business (Implementation).
  • Continually review, improve, and scale the business for increased ROI (Iteration).

The criteria used in the Dingman Process form the underlying framework behind all Dingman Center projects, beginning with Pitch Dingman.

Discover how this young entrepreneur made the Dingman Process work for her.

 

 

Learn more about how the Dingman Process works.